Microsoft verwacht een half miljard dollar uit te gaan geven voor de lancering van hun Xbox, het hoogste bedrag dat het bedrijf ooit voor zoiets heeft uitgetrokken. De console is nog steeds op schema voor een release eind 2001 en zou 3 keer sneller zijn dan de Playstation 2 die in okober in ons land (officieel) verkrijgbaar is. Meer info bij C|NET.
Microsoft expects to spend $500 million to market and sell its forthcoming Xbox video game console, the most money the software giant has ever spent to launch a new product, a Microsoft executive said today.
"We have to build demand for this to be successful," Robbie Bach, senior vice president of Microsoft's games division, said during a financial analysts' meeting at the company's headquarters today. "This will be the biggest launch ever done. You can see half a billion dollars (spent) in the first 18 months of the project."
The investment will include marketing, advertising and support to retailers and third-party software makers, Microsoft chief executive Steve Ballmer said.
Ballmer said the marketing costs also include Xbox subsidies. Game console makers routinely subsidize the cost of hardware, with consoles selling for about half the manufacturing cost. The difference is made up through software sales and licensing fees.
Bach said the Xbox is on track to ship in the fall of next year. Microsoft is developing 30 video games in-house and is approving game projects from third-party software makers, he said. The company has finalized a design for the game console and has already shipped 1,000 developer kits to some 200 programmers who develop video games, he said.
"In terms of our success, the No. 1 key is great games" running on powerful hardware, said Bach, who said the Xbox will have three times the performance of Sony's PlayStation2.
Thanks Roenok voor de tip!