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LightScribe Direct Disc Labeling
LightScribe Direct Disc Labeling is a new technology, invented by HP, that enables customers to burn silkscreen-quality labels on their CDs and DVDs. Invented by an HP engineer who grew frustrated with the hassles and inferior quality of current labeling methods, LightScribe offers consumers and businesses alike a simple, no-hassle way to burn professional quality labels.
Using the same laser that burns data in their disc drives, customers simply burn their data as always, flip the disc over, reinsert it into the drive and burn a precise and permanent iridescent label.
The technology’s development results from a collaboration of HP’s imaging and printing and PC organizations, pooling their design and engineering expertise to deliver this elegantly simple solution to an every day need.
• Professional-quality labels: laser precision and detail means no more marker scrawl or adhesive labels to center, only to have them peel off in the disc drive
• Simplicity: no-hassle labels, just burn the disc, flip it and burn the label
• Durability: the disc’s image-ready coating is an integral part of its manufacture, providing long-lasting, scratch-resistant labels
• Mobility: labels can be burned wherever and whenever a disc is burned, no need for a printer
• Creativity: freedom to combine text and graphics in simple or complex labels that reflect one’s personality and attitude
LightScribe Direct Disc Labeling technology requires three elements:
• LightScribe-enabled optical disc drive (ODD) – Minor, low-cost modifications to the optical disc drive provide for validation of media types and control of sled position, spindle speed and focus to burn the label on LightScribe-compatible media
• LightScribe-compatible media – A micro-thin, low-cost coating of a highly specialized material enables a LightScribe-enabled ODD laser to impart energy to the label side of compatible media. Consumers can readily identify LightScribe-compatible media through the LightScribe logo, found on media packaging and in the lower hub of every disc
• LightScribe-supported software applications – Licensed software applications tap lower-level software system services to connect the user experience to the firmware controls, delivering the user’s desired label to the imaging system
HP is licensing LightScribe to optical disc drive manufacturers, CD and DVD manufacturers, software makers and PC and consumer electronics companies. Development and licensee deals to date include Hitachi-LG Data Storage Inc., Toshiba,
Mitsubishi Chemical Company, MicroVision Development, Moser Baer India Limited
and Sonic Solutions Software. Additional deals will be announced in the coming months.
LightScribe-enabled products are scheduled to ship in the second half of 2004, available in time for the back-to-school season.