AMD heeft op de WinHEC in New Orleans een prototype van de AMD760 Irongate 4 chipset gedemonstreerd. Deze opvolger van de oude AMD750 heeft een 266MHz busspeed met support voor PC2100 DDR SDRAM en zal waarschijnlijk deze zomer gereleased worden. De WinHEC presentatie vond plaats in samenwerking met een groepje DRAM fabrikanten, waaronder Micron, Samsung en Hyundai:
--AMD today demonstrated a prototype AMD Athlon™ processor platform featuring support for high performance double data rate (DDR) memory. DDR memory is the highest-bandwidth and lowest latency PC memory technology currently available, and is planned to enable the AMD Athlon processor platform to deliver new levels of performance on math-intensive applications like video editing, CAD/CAM, scientific applications, and Internet content creation.
The technology demonstration was done in conjunction with the leading memory manufacturers that plan to produce DDR memory this year, including Micron, Samsung, Toshiba, Hitachi, NEC, Hyundai, and Infineon Technologies. Both the AMD-760™ chipset and DDR memory modules are planned to be available in the second half of 2000. DDR memory heavily leverages existing Synchronous Dynamic Random Access Memory (SDRAM) technologies, the most common memory found in today's leading PCs. Next-generation DDR memory is thus expected to be manufactured at cost levels that are in line with today's mainstream PC memory costs.
[...] Industry Support for DDR Memory Standard Continues To Grow
"Micron Technology is pleased to be demonstrating an AMD Athlon processor-based DDR SDRAM system in our booth at WinHEC," said Jeff Mailloux, director of DRAM Marketing for Micron. "Recent industry benchmarks establish that DDR SDRAM systems deliver industry-leading performance. Plus, we believe that we will be able to produce DDR SDRAM memory at similar costs as PC100/133 SDRAM. DDR SDRAM is an evolutionary step beyond SDRAM, enabling us to leverage current manufacturing processes. By combining leading-edge performance and competitive costs, the DDR SDRAM delivers multiple advantages to our customers."
"Samsung is dedicating millions of dollars to the design, manufacturing, and validation of high-performance, next-generation DDR memory modules," said Bob Eminian, vice president of marketing and corporate communications at Samsung Semiconductor, Inc. "The performance advantage DDR memory delivers, coupled with our ability to leverage current SDRAM manufacturing processes to bring DDR memory to market at competitive costs, will help accelerate the adoption and proliferation of this exciting new technology."
"Hyundai Electronics strongly supports Double Data Rate memory technology and has invested considerable resources into the design, manufacturing, and validation of high-performance, next-generation DDR memory modules," said Mario Martinez, director of strategic marketing at Hyundai Electronics America. "DDR memory delivers performance advantages that when coupled with Hyundai's proven SDRAM manufacturing process and significant capacity, makes adoption of DDR very attractive--both in terms of time-to-market and low-cost."
Voor nog meer optimistisch marketing geblaat kun je de press release nalezen.