Van Smith van Tom's Hardware Guide heeft een verslag gepost van de Windows Hardware Engineering Conference, die twee week geleden in New Orleans plaatsvond. Van schrijft o.a. dat AMD, Micron en Advanced Memory International op de WinHEC aanwezig waren om DDR SDRAM te promoten:
Dual Data Rate SDRAM seemed to have strong support at WinHEC 2000. Directly across the aisle from Intel's booth was Micron's large display which focused on DDR SDRAM. At AMD's booth, standing guard over the Thunderbird DDR SDRAM was an Infineon representative as well as Desi Rhoden, President and CEO of Advanced Memory International (AMI2) and Chairman of the influential JEDEC Board of Directors. We asked Mr. Rhoden if DDR SDRAM would suffer any latency problems over comparable SDRAM as has been rumored. Mr. Rhoden responded that latency would actually be lower in many cases. Ron Huff of AMD expanded upon this by saying that because current memory in Athlon systems runs asynchronously to the processor, latency hits necessarily occur in the north bridge. These delays will be eradicated in Athlon systems using DDR SDRAM since the memory will run synchronously with the processor.