EBN Online bericht over de plannen van nVidia om naast graphic accelerators ook producten te gaan ontwikkelen voor andere marktsegmenten. Onlangs werd al bekend dat nVidia met de hulp van Elsa videokaarten zal maken voor high-end workstations. Er zijn echter geen concrete plannen om de eigen distributie van consumenten videokaarten te verzorgen zoals 3dfx wel heeft gedaan vanaf de Voodoo3. Daarnaast wordt er nog gewerkt aan een geïntegreerde southbridge met nVidia Audio die hoogstwaarschijnlijk ook naast de NV25 3D accelerator zal worden gebruikt in de X-Box console van Microsoft:
Nvidia Corp. is growing from its graphics-IC roots, as Microsoft Corp.'s upcoming X-Box game console and developments in the audio and high-end workstation markets present new opportunities.
Nvidia last week entered the graphics-board market, partnering with ELSA AG of Germany to offer cards for workstations. Nvidia will use card technology from ELSA to design its own graphics boards, which both will market. Nvidia, Santa Clara, Calif., will choose a contractor to handle manufacturing.
While a spokesman said the company has no plans to enter the highly competitive consumer graphics-card market, he didn't rule out the possibility that Nvidia could offer more highly integrated boards in the future. Indeed, as it seeks to diversify its product base, the company is actively working on projects to integrate more functions into its graphics chips.
Nvidia clearly is aiming to parlay its Microsoft design win to move its technology into new areas, according to Richard Doherty, an analyst at The Envisioneering Group, Seaford, N.Y. “They're using X-Box as a linchpin to extend their reach into the PC market and to expand into other new applications,” Doherty said. [break]De geruchten over een DDR-chipset met geïntegreede GeForce graphics van nVidia lijken niet helemaal te kloppen. In plaats daarvan wordt er onderzocht of het andersom kan: een graphics chip met geïntegreerde core-logic functions:[/break]The Nvidia spokesman said the company's trend toward integration is merely matching its competitors in the industry.
“We see the CPU vendors adding graphics and north-bridge functions, and it's only natural that we'd explore similar integration with our chip to compete with them,” he said. Nvidia denied industry reports published last week that the company is planning to develop its own PC core-logic chipset.
The Nvidia spokesman said the company has no plans for such a chipset, and was taking the opposite approach by integrating the core-logic functions into a new graphics processor.
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En daarmee wordt je pc dus echt een Wintendo...:strip_exif()/u/818/we33ee45.gif?f=community){kind=small}
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(no offence trouwens DaMJone)
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