ZDNet meldt dat Apple bekend heeft gemaakt dat er geen Radeon 256 videokaarten in de PowerMacs gebruikt zullen worden. Apple heeft deze maatregelen genomen nadat via ATi informatie was uitgelekt over de Macworld produktaankondigingen van Apple. Voor ATi komt de hele affaire op een zeer slecht moment, omdat er sterke geruchten gaan dat nVidia de nieuwe graphics supplier van Apple wordt:
The incident began Monday when ATI, which supplies graphics cards for all Apple's current models, issued a four-paragraph news release that stated its Radeon processor would be featured in three new Mac models -- none of which were announced by Apple (Nasdaq: AAPL) until CEO Steve Jobs' Wednesday morning keynote address.
[...] Sources said Apple executives -- including Jobs -- were livid over the incident. "Steve was beside himself," said one executive close to the issue who asked not to be named. "Steve has been so careful to hide any details -- even the smallest of details such as the number of new products to be announced -- something like this really can ruin things."
[...] The immediate fallout of the incident: Jobs ordered all Radeon boards be pulled from Macintosh PCs in Apple's booth, removal of any mention of ATI products from his keynote address on Wednesday and the cancellation of a keynote demonstration of the new Radeon graphics chip.
[...] Market analysts recently quoted by Bloomberg News speculated ATI could lose some of its Mac business to Nvidia, prompting ATI to issue a July 11 press release stating that "its longstanding business relationship with Apple Computer Inc. remains strong and is a core aspect of ATI's business."