ZDNet schrijft in een artikeltje over toekomstige processors van AMD en Intel dat de officiële naam van de AMD Thunderbird mogelijk eind april tijdens de Windows Hardware Engineering Conference bekend wordt gemaakt. De verwachting is dat AMD de merknaam 'Athlon' zal handhaven, met waarschijnlijk een toevoeging zoals 'Athlon Professional' of 'Athlon Performance':
The company [AMD] hopes Thunderbird, Spitfire and Mustang will change all that. But AMD may very well decide to continue to leverage the Athlon brand, in much the same way Intel has done with successive revamps of the Pentium. Industry observers speculated that Thunderbird, for example, could have a name such as Athlon Performance.[...] Thunderbird is expected to be demonstrated at the Windows Hardware Engineering Conference (WinHEC) at the end of April; its brand name will likely be announced by then. [break] Verder in het artikel wordt er nog wat oud nieuws over de Intel Timna en 64-bit Itanium processor gerecycled. Van de super low-end Timna CPU wordt verwacht dat deze een compleet nieuwe markt voor goedkope internet- en typedozen op gaat leggen. Dit segment zou goed kunnen zijn voor 60 tot 80% van de totale desktop markt: [/break] The low-cost processor, which integrates the CPU (central processing unit), memory and graphics controller onto a single "system on a chip", could open the door to ultra-cheap Windows-based systems -- a step beyond the sub-£600 PCs on the market today. Some experts have estimated Timna-based systems could capture an astonishing 60 to 80 percent of the total desktop market, according to analyst Sami Pohjolainen of Dataquest.
"Timna is an attempt at creating a new kind of category in the PC industry," Pohjolainen said. "It's the first time Intel is going away from the megahertz battle into products that are highly integrated with their chipsets. That means very low cost, highly integrated devices that are easy to deploy and cost-effective to manufacture.
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