CNET schrijft dat AltaVista een grote ommekeer zal gaan meemaken. Een aantal medewerkers zullen ontslagen worden, en de aandacht zal weer vooral op de search-engine worden gericht. Hiermee wil AltaVista een betere concurrent van Yahoo worden en weer wat stijgen in het meest-bezochte-pagina's lijstje. Ook zal er meer reclame worden gemaakt:
Web portal AltaVista tomorrow will lay off an undisclosed number of employees as it trims its business to focus on its search engine, a company spokesman said today.
AltaVista executives announced the plans at a company-wide meeting Monday. Executives stressed that the layoffs would accelerate the company's move into profitability. The company is expected make details of its plans public tomorrow morning.
The layoffs - the second round of staff cuts for the company in five months - come as Web portals including AltaVista struggle to reinvent themselves. Long considered a pioneer search engine on the Web, AltaVista has tried in the past year to regain its glory by revamping its image and services to become a formidable competitor to Yahoo.
The company sputtered despite major investment backing from CMGI, which acquired the company from Compaq Computer last spring for $2.3 billion. Late last year, CMGI announced a $120 million advertising campaign to promote the site as an all-inclusive Web portal.
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