DUURSTE DOMAINNAME = MINIMAAL 8.000.000 DOLLARS
EN DAN IS 1 MILJOEN GULDENS DUS ECHT PEANUTS!
Want a Helluva Catchy Web Address? Go to Hell.com
By Monica Summers
NEW YORK (Reuters) - It's a hell of a Web site and it
carries a helluva price tag.The Internet domain address
Hell.com has hit the auction block with a starting bid
price of $8 million, but the owner of the Web name expects
the final sale price to climb much higher.
Eric Harrington, chief operating officer of HitDomains.com
said he suspects Hell.com
could become one of the premiere portals on the Web,
competing with the likes of Yahoo! Inc. (NasdaqNM:YAHOO
– news), especially considering the possibilities for marketing
slogans -- “Go to Hell.com.”
“You can build a whole business around this name,'”
“As Internet businesses evolve, the cost of marketing and
building brand recognition has become one of the most
expensive,” he added.
Hell.com was registered back in 1995 by Kenneth Aronson,
a member of The Final.org (www.final.org),
collective of digital artists and creative visionaries who had
been using Hell.com as a private destination for their work.
“The concept of Hell.com was always the antithesis of the
Web,” Aronson told Reuters.
“We knew that the Internet was destined to become just
disgustingly commercial where every place was sickly sweet,
overly friendly and self-promotional,” he said. “And Hell.com
was the one site you could not get into.”
Eventually Hell.com generated so much traffic, more than
one million hits per month, The Final.org was unable to
handle the volume despite the private nature of the site. And
since The Final.org sustains itself with private funds, the next
logical step was to sell it, no matter how heartbreaking -- or