AMD opperhoofd Jerry Sanders heeft op een pers conferentie in Japan bekend gemaakt dat het marktaandeel van AMD op de Japanse markt is gestegen naar 24%. Japan loopt hiermee voorop in vergelijking met de rest van de wereld, waar AMD het momenteel met een kleiner aandeel moet stellen. Van de complete wereldproduktie van x86 processors denkt AMD dit jaar 16% in handen te kunnen krijgen, een stijging van 3% ten opzichte van 1999:
Nine out of the top 10 PC manufacturers serving the Japanese market now produce machines equipped with AMD processors. According to AMD's own figures, the company's share of the overall Japanese market for x86-based PCs has now reached 24 percent, with AMD processors being used in 35.3 percent of desktop machines and 17 percent of notebook PCs sold in the retail sector.
That for notebook PCs, registered this February, shows a six-fold increase from the previous figure of 2.7 percent in July last year.
In 1999, 140 million PCs with x86 processors were sold worldwide, and AMD was responsible for producing 18 million, or 13 percent, of those chips. This year, out of an expected 160 million x86 PCs to be sold around the world, AMD will likely supply 25 million of them with its processors, giving the company a market share of around 16 percent.
The fact that AMD has already captured 24 percent of the Japanese market shows that the company's x86 processors are being adopted more readily here than in other regions.
[...] Until now, AMD has been employing a strategy of offering same-performance x86 processors at a 25 percent price discount when compared with the chips made by its competitors. However, that strategy is currently being altered so that, in addition to "same-performance-but-cheaper" chips, the company will also compete with "same-price-but-superior-performance" (i.e. faster clock speed) processors. Shipments of high-speed (900MHz, 950MHz and 1GHz) versions of the AMD Athlon chip, AMD's newest x86 processor, are to be raised to several hundred thousand units during the second quarter.
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