Ars Technica heeft twee leuke artikeltjes over Apple gepost. Allereerst 'An Open letter to Steve Jobs en Apple':
I may have had my ideological disagreements with Apple in the past, but I
offer this letter in a spirit of giving. As a tech support professional, I think
the G3s (and, it appears, the G4s as well) could very well lead to many
loyal but non-fanatical Apple customers deserting the company for failing
to think of them in the drive for "The Next Big Thing." Essentially, I feel
that long-term Apple customers are being stranded by the design
decisions of the G3 Macs. Allow me to elaborate.
First, there is the question of who exactly is being abandoned. Fanatical
Mac zealots will no doubt stay with the company no matter how badly
they are being screwed because they've swallowed the idea that their
computer is not just a tool, it's a revolution. Whatever. No, the
customers I see being abandoned are those very customers whom I serve
as a tech support specialist. They aren't all that savvy, but they've been
using Macs for a long time. How loyal are they to their Macs? Well, the
organization I work for has essentially abandoned official support of the
Macintosh line of computers. A few employees, however, have been
offered the opportunity to buy whatever computer they want. Despite
being warned that they would have no support from the IT department, a
handful still opted to upgrade their old LC IIs and whatnot to new G3s.
The struggle to upgrade them has been much greater than anyone had
anticipated.
[break] Het complete verhaaltje lees je hier. Leuker is dit artikeltje over de typische Mac Zealots (extremistische Apple fanaten): [/break]
Instead of recognizing that developers' concerns should affect the way
computers are designed, Mr. Every pulls the typical method of avoiding
admission of any wrong that might have been done by the company he
worships. This method is what I call the Millennialist Method. It can be
found in religious Millennialist groups who see themselves as a
persecuted, but ultimately correct, minority. When threatened, they look
back to a Golden Age when they were in control and look forward to the
time when God will come to earth and put them back in control again.
Likewise, Mr. Every, instead of agreeing that the Mac's 3D capabilities
have heretofore not met the needs of developers like Carmack, points
out how Apple had a different kind of 3D implementation way before
anyone else, blah, blah, blah. But, then, of course, all will be right in OS
X. So, not that there's anything wrong with what we've got now, but
when OS X comes out, everything will be perfect.
In the tradition of all great Millennialist groups, such expectation has
failed in the past. I remember when OS 8, or Rhapsody, or the proposed
purchase of Be (remember that phase?), or the return of Saint Steve,
were all going to cause Windows users around the world to burn their Dell
or Gateway boxes and beg benevolent Apple to grant them the latest
Mac. As with all failed Millennialist hopes, some people fall away from the
fold, but others just decide that they misinterpreted the signs and that,
in fact, the next major development goal will be the one that brings
about the end of the sinful Microsoft world, and usher in an age of
peace, love, and painfully overpriced hardware.