ATi Technologies, de huidige leider in de markt voor PC graphics chips, heeft bekend gemaakt dat het ArtX Inc. overneemt voor een bedrag van rond de 400 miljoen dollar. ArtX ontwikkelt op dit moment de video engine van de Nintendo Dolphin console en maakte in november bekend dat het voor Acer Labs de geïntegreerde video van de Aladdin 7 chipset verzorgt. ATi hoopt met de overname van ArtX sneller door te kunnen dringen in de markt van geîntegreerde video chips:
The acquisition helps ATI prepare for fast changes in its core PC graphics market while it cements its growing position in the consumer graphics world, said Jon Peddie, president of graphics watcher Jon Peddie Associates (Mill Valley, Calif.) Specifically, ArtX will provide ATI a much-needed integrated graphics/core logic chip for low end PCs as well as access to a stellar design win in Nintendo's Dolphin, he said.ATI announced an integrated graphics chip for PC last year but failed to deliver it, Peddie said. ArtX will help the company recover by providing a part it now has in first silicon. The ArtX part includes a graphics core that supports the high-end geometry processing functions of transform and lighting, which could distinguish the part from growing competition from Intel, Via Technologies and others. The ArtX integrated graphics part can work with either SDRAM or double-data-rate parts, giving it a possible home across a range of low- to high-end desktops, he added.
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