Phoenix heeft aangekondigd dat zij een dealtje met AMD hebben gesloten over het afbeelden van de Duron en Athlon logo's in het Award BIOS bootup screen. De nieuwe Award BIOSsen maken gebruik van PhoenixNet en hebben het nobele streven om de start-up experience van de user te enhancen. Dit hoopt men ondere andere te bereiken door belangrijke POST info grafisch weer te geven in plaats van text-based, zoals dat nu nog altijd het geval is:
Phoenix Technologies(TM) Ltd. (NasdaqTEC) -- the global leader in system enabling software solutions for PCs and connected digital devices -- today announced that it has signed an agreement with AMD (NYSE:AMD) to feature the AMD Athlon and AMD Duron processor logos and brand identity on Phoenix's new AwardBIOS(TM) graphical launch screen. With the signing of this agreement, AMD becomes the first company to leverage its processor brands on the new launch screen that was first deployed with the PhoenixNet(TM) Internet service in Q1 of 2000.
[...] The AwardBIOS graphical launch screen revolutionizes the way Power On Self Test (POST) results are displayed during the start-up process, making it easier for the user to view and comprehend the critical system configuration information. The graphical launch screen replaces the text-based POST screen that has been the hallmark of IBM-compatible PCs. The new launch screen is the first dynamically updated display on any PC platform, and is designed to enhance the start-up experience for the user. The new PhoenixNet graphical launch screen can be viewed at http://www.phoenix.com/launch_amd.html.
About PhoenixNet
PhoenixNet, a free Internet-based service for users of non-branded "white box" PCs, provides ongoing customized services to individuals worldwide enhancing the capabilities of a PC over its lifetime. The patented Internet Launch System(TM) (ILS), built into the BIOS software on PhoenixNet-enabled motherboards, is activated at the users option the first time the PC is powered on. When PhoenixNet-enabled computers connect to the Internet, the user has access to the latest services available from Phoenix and its partners via the PhoenixNet server.
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daar moet toch een tweakerslogo in kunnen 
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