3dfx is een nieuwe advertentiecampagne gestart in een aantal console magazines, waarin het tracht de 'console kindjes' over te halen naar het pc kamp:
But 3dfx Interactive, one of the leading manufacturers of 3D graphics accelerators for the PC, has unveiled an "in-your-face taunting" ad campaign targeted at console game players. It consists of three, full-page advertisements running in the new issues of magazines like Electronic Gaming Monthly, the Official US PlayStation Magazine, Expert Gamer and PSExtreme, to name but a few.
The ads associate console game playing to bed-wetting, thumb-sucking, and never having seen a woman naked (insinuating that all console gamers are male). Mostly consisting of text, one particular ad running in the current (November) issue of EGM reads - "That's cool if you're still gaming on console. Oh, by the way, did one of you guys lose your blankie? Because we found one... Most of us started out our gaming careers on a console. And that's fine. But things change as we mature. We stop sucking our thumbs. We stop wetting our beds.. ."