Huh!? Eerst krijgen we van alle kanten te horen dat S3 zichzelf in de verkoopt heeft gezet (met een mogelijke overname door 3dfx), en nu kopen ze zichzelf vet in bij Diamond?! Naja, check dit nieuwsbericht bij The Register:
S3 has turned predator with the $175 million share acquisition of Diamond Multimedia.
Well, well, well. That will teach us to listen to our California chip friends, who swore blind that S3 was being stalked by its smaller rival 3dfx. (We still think this is, or rather was, true).
With Diamond, S3 is now far too big for 3dfx to contemplate a hostile bid.
This gives it a ready-made board supplier to play with, just like 3dfx (which bought STB last year). More importantly Diamond has a huge retail presence, to back up its OEM business.
S3 hopes to retain other retail board customers -- the company has learnt from 3dfx's tactical error following the STB buy. Remember, 3dfx said it would junk other retail board makers, and then had to backtrack because STB's retail channel was not strong enough in Europe.