Aan de vooravond van de release van Mozilla 1.0 final is er bij C|Net een interview met projectleidster Mitchell Baker verschenen. Aan de open source webbrowser wordt inmiddels 4 jaar gewerkt. Inmiddels is de eerste release candidate van versie 1.0 verschenen om de browser uitgebreid te testen. In het inteview wordt dieper ingegaan op de tot nu toe bereikte resultaten en de manier waarop Mozilla en browser engine Gecko gepromoot worden. De organisatie heeft geen marketing afdeling, een promotiecampagne is dus ook niet geplanned zo zegt Mitchell Baker:
In terms of companies that may want to use Mozilla, how are you going to reach out? And will you be primarily pushing Gecko as the focal point of Mozilla?
We reach out through our technology. Mozilla.org is a technology organization. We don't have a marketing branch, and we don't have marketing resources. So we strive to provide technology that's useful to people and to make it known. We do not have, or currently plan, a marketing campaign. If someone wanted to do that, you know, we would certainly be interested and talk about it. But right now, it's not in our plans.
Does that make it more difficult to get attention?
What we have found is that there are a lot of companies out there looking at Mozilla. They don't actually talk about it in public. What tends to happen is that a company will see a technology that's of interest, pull it in-house, work with it for a while--maybe they let us know, maybe they don't. If they are building a product and have a particular bug or problem that's of concern to them, they come to us. So with 1.0, that's our signal to those companies that we think it's ready.