C|Net meldt dat Pioneer zijn prijzen voor DVD rewrite- en recordables omlaag heeft gegooid om zo de negatieve tendens rond deze DVD-types te doorbreken. De types DVD kampen namelijk al een tijd met problemen zoals een geringe acceptatie bij het grote publiek, zeer hoge prijzen en compatibiliteitsoorlogen tussen de verschillende producenten. De prijs van DVD-R zijn met 40% gedaald naar $6, die van de DVD-RW's van $20 naar $10. De vice-president op het gebied van marketing bij Pioneer spreekt van de benadering van een psychologische grens:
"When CD-R prices fell below $2, sales skyrocketed for drives," Parsons said. "We're looking for a similar effect here as prices go down." Parsons added that CD-R discs currently cost around 20 cents and are more or less a replacement for floppy discs. "If you carry that further down the road to recordable DVD and add in the increased capacity, it makes a lot of sense as the next step," Parsons said. DVD discs have a storage capacity of 4.7GB, which is about seven times more than that of a CD. Craig said that consumers have a certain psychological price threshold for all types of products, and manufacturers are getting closer to it as they continue to lower prices.
"Once media is under $5 and drives are under $399, consumers are less likely to be hesitant to buy and manufacturers will begin to reach the mass market," Craig said. Earlier this month, HP and other DVD+RW drive makers announced new second-generation DVD+RW drives that cost around $500 and support DVD+R. HP said that its DVD+RW discs cost around $11, and its DVD+R discs, which will be available in April, will cost around $6.
Met dank aan Verwijderd voor de tip.