STMicro heeft aangekondigd om mee te gaan doen op de videokaarten markt met een kaart die sneller en goedkoper moet worden dan een GeForce. Later willen ze komen met kaarten voor de ''set-top box'' markt:
SAN MATEO, Calif. — STMicroelectronics will take another crack at the mainstream graphics chip market, and plans to release the first in a new family of devices next month. The company will aim its graphics chips at the desktop PC segment, and also hopes to leverage its strong presence in the set-top box market, which is beginning to use more graphics technology. But the company faces significant barriers in a cutthroat market that has lately seen more company exits than entrances.
"The graphics market can be extremely rewarding to the leaders, and punishing to the also-rans. It is not our intention to be in the latter category," said Tim Chambers, vice president and general manager of ST's graphics products division in Carrollton, Texas. "We understand the environment we are entering, and we have no fear."
Chambers said ST will launch the first in a planned family of devices in April, aimed at the mainstream desktop PC space. A second chip aimed at the set-top box market will follow in the summer. Initially, the PC version of the chip will target both system companies and add-in card vendors, Chambers said. ST hopes to eventually establish its brand name in order to pursue retail sales of add-in cards under the ST logo. The chip family does not yet have any official name.
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