SAN JOSE, CA, USA - NOVEMBER 8, 1999 - Acer Laboratories Inc., (ALi) and ArtX Inc. (ArtX) today announced the new Aladdin 7 core logic chipset for the emerging PC market segment of “Performance Consumer PCs.” The Aladdin 7 Northbridge and Southbridge chipset integrates ArtX’s advanced 3D geometry and graphics accelerator into a full-featured NB/SB chipset, delivering benchmarked performance 2 to 3 times greater than other Socket 7-based systems when running popular 3D game titles. The Aladdin 7 128-bit architecture delivers extraordinary 3D game playing, enhanced CPU performance, and a rich Internet experience to consumers at an unprecedented price point. The product, a joint effort between ALi and ArtX, will be sold by ALi along with ALi’s portfolio of core logic and peripheral ICs.
The problem with the low-cost consumer PC and the “Free PC” today, is that end users must sacrifice graphics performance to get the low system price,” commented ALi President Dr. Chin Wu. “Since most of these PCs are going into homes, where PC-oriented entertainment is prevalent, this low performance is disappointing to users. With the new capabilities delivered by our Aladdin 7, consumers can have game-enthusiast performance at consumer-oriented price points.”
Typically, game-oriented performance PC systems sell for several hundred dollars more than low-end consumer PCs due to the extra cost of adding high-performance 3D graphics accelerators and memory, higher performance core logic, cache, and higher-end CPUs. By providing a high-performance 3D geometry graphics engine in the chipset, ALi and ArtX set a new standard of performance in the value market segment.
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