Okee, beetje off-topic, maar wel opmerkelijk: Coca-Cola gaat een automaat bouwen die automagisch de prijs berekend afhankelijk van de temperatuur. Gunstig in dit brrrr...bibberland?
Coca-Cola Co is working on a vending machine that automatically increases the price of the soft drink when the temperature rises.
Coke chairman Doug Ivester told the Brazilian magazine Veja the machine was designed to reconcile supply and demand by raising the price when demand increased.
"Coca-Cola is a product whose utility varies from moment to moment," he was quoted as saying.
The machine has been tested in Japan and the company is still evaluating the technology.