Ik kwam bij Overclocker's Workbench dit stukje tegen over de veranderde strategie van AMD, die af wil van zijn imago als producent van el cheapo CPU's:
AMD just released it's new brand of Athlon processors. To capture the market, AMD hopes that by 2001, they would Gary Bixler, K7 marketing manager announced that their current job is to change AMD's low cost CPU image. AMD not only can produce CPUs based on FSB of 200Mhz; gearing towards high end market, by year 2000, it will also launch the whole series of processors.
According to sources, AMD Athlon will be classified under 3 categories, Athlon Select, Athlon Professional and Athlon Ultra based on their FSB and speed of L2.
On the low end market, AMD will promote K6-II and Athlon Select. For the professional users, AMD promotes Athlon Professional which could be based on the original Athlon architecture and FSB at 200mhz, 512K L2. AMD emphasises that they will continue to support K6-2 and K6-3.
As for Server and Workstation market, Gary Bixler pointed out that AMD is determined to go into this area because by Q2, year 2000, Athlon Ultra can support up to 1Gb and L2 can be up to 8Mb.
At this moment, Asia's vice president of AMD is negotiating talks with big players in the server/workstation.
AMD is determined that they will abadon their cheap CPU image, so as a user, we might not be expecting cheap processors from AMD. For the same price, you would probably get a better processor :-)