Nog een artikel bij Forbes: een Q&A met Howard Lincoln, een of andere hoge gast bij Nintendo. Er wordt wat geluld over het verleden en de toekomst van Nintendo. Verder ook nog dit stukje over de samenwerking tussen Nintendo, IBM en Matsushita:
DT: The announcement of the relationship between Nintendo and IBM and Matsushita Electric marks a pivotal moment for Nintendo's hardware development. What was Nintendo seeking in this $1 billion technology-sharing agreement with IBM and the multiple-compatibility announcements regarding Matsushita's DVD-drive products?
Lincoln: The purpose of setting up the deal with IBM was twofold: First, Nintendo benefits from the unmatched credibility of IBM as a manufacturer of high-powered CPU chips, especially copper technology chips. Second, we wanted to capitalize on IBM's ability to manufacture copper chips in volumes. Basically, IBM combines for us the best product technology and the greatest reliability.
Nintendo has a very powerful brand name. What we were looking for in partnership with IBM, as well as Matsushita, was people to help build our brand and to provide unmatched technology. Matsushita was called to help us get away from the ROM cartridge model. Matsushita and Nintendo actually have had a long joint relationship in the past. We're particularly excited about their participation in helping us build a counterfeit-proof chip.