Bij Got Apex is vandaag een interview online gezet met Mark DeFrere van AMD's Product Marketing afdeling. Het verhaal geeft ons helaas weinig spannende info, maar je kunt er wel wat lezen over HyperTransport technology, AMD positie in de notebook-markt, de AMD 760MP chipset en de concurrentie met Intel. Check hieronder vast 3 van de in totaal 12 vragen:
G|A?: The notebook computer market is a sector that is growing in popularity as their size and price shrink. This same sector is also painfully absent of Athlon and Duron products. When can we expect to see laptops powered by an Athlon or Duron? What kind of technology does AMD have to counter Intel's Speedstep technology, etc?
AMD: We expect to be shipping volume quantities of the Mobile Palomino Athlon's this quarter. We will start sampling the Mobile Morgan Duron's this quarter as well. As far as when can you expect to see Notebooks powered by Athlon's, that is up to the manufacturers.
AMD notebooks can be equipped with AMD PowerNow!(TM) technology. AMD PowerNow!(TM) technology is a second generation power-management technology. It offers performance on demand. In other words, when running on battery, AMD PowerNow!(TM) technology will scale the processors speed and voltage as the running applications warrant. This can lengthen battery life by 30%. AMD PowerNow!(TM) technology also requires no user configuration to function properly, and will operate automatically with Windows applications.
G|A?: Will we see DDR notebooks anytime in the near future?
AMD: Well, considering PC133 requires 3.3v to operate and DDR requires only 2.5v, I would say it is a strong possibility.
G|A?: The way the economy is now in the US, we see that computer sales are down. Now since Intel has already won the largest chunk of the market, they need computer sales to go up again in order to stay the course, whereas AMD only needs to take away some of that market share. How has AMD planned on executing such endeavors at chewing away at Chipzilla's market dominance?
AMD: We strongly believe that "sticking to our knitting" is the key. By keeping our focus on our processors, chipsets and flash memory technologies we will continue to have the best products on the market. Concentrating on delivering to our roadmap is our top priority. With the Mobile Athlon and Mobile Duron, we will be present as a top to bottom solution in notebooks. The Palomino will offer one and two-way solutions using the 760MP chipset. The 760MP chipset offers point-to-point transfer for both processors as each CPU has its own bus. AMD is confident that the performance offered by the 760MP will translate into many new OEM wins.