irrelevant schrijft dat Amazon is gestopt met het experiment om de prijzen van DVD's steeds te laten wisselen. Een leuke proef voor Amazon, maar iets minder voor de klanten aangezien die nooit weten waar ze aan toe zijn. De test is om deze reden ook niet geslaagd. Hoe 'geslaagd' de proef is blijkt wel uit het feit dat Amazon het bedrag vergoedt wat de klanten verleden week teveel hebben betaald:
Under fire from confused customers, Amazon.com has decided to back away from a price test in its DVD store and give refunds to customers who paid higher prices.
The price test, which ran early last week, affected dozens of Amazon's top-selling titles. Because of the test, which assigned prices at random to customers as they shopped, some customers found DVDs at prices up to $15 greater than other customers.
Amazon spokesman Bill Curry said that Amazon would reimburse customers who ordered DVDs affected by the test for the difference between the price they paid and the lowest test price. Although Amazon has no plans to do any more pricing tests, the company guarantees that should it run another one, customers will pay the lowest test price even if they order goods at a higher price during the test.
"We think that customers shouldn't have to worry about getting the lowest prices," Curry said. "We want them to be able to shop with confidence here."
Previously, Amazon expected customers to pay whatever price they were offered during the test.