Opera haalt veruit het meeste geld uit licentieovereenkomsten met fabriktanten van mobiele apparaten zoals Nokia en Sony-Ericsson. Een aantal telefoons van die bedrijven hebben Opera als standaardbrowser of is in ieder geval vooraf geïnstalleerd.
Verder is Opera beursgenoteerd en dat zal ze vast geen windeieren opleveren.
Opera today has two different revenue models, one for the Internet embedded markets and one for the desktop market.
Internet embedded markets
Traditionally, Opera licenses the browser either directly to
Original Equipment Manufacturers (OEMs), such as Motorola
Operating system owners, such as Symbian
User Interface (UI)/middleware owners, such as Canal+
Since 2003, Opera has also been focusing on offering the browser directly to other players that are placed higher in the value chain:
Since 2003, Opera has successfully been working directly with mobile operators to deliver a special branded version of the browser directly to operators in order for them to gain a stronger position among their subscribers and increase revenues from data traffic.
There are three main revenue streams:
Non-Recurring Engineering (NRE) fee:
Mutually decided between the partner and Opera up-front, based on the workload needed from Opera's side. Opera places a high degree of importance on the NRE fee, as it demonstrates strong commitment from partners.
Opera gets a license fee based on units sold. The fee per unit depends upon the volume commitment from the partner. As a proof-of commitment from partners, a guaranteed minimum number of licenses sold is customary in order to secure a minimum level of revenues for Opera.
Support & Maintenance:
A Support and Maintenance agreement that includes:
New releases of the product and modified product
Upgrade rights for earlier versions of the product/modified products
Access to Opera's Support Center
This revenue model implies that the major part of the revenues is connected to shipments of products in the market.
On desktop, Opera collects revenue in several different ways:
The Opera Browser features integrated search and shopping bars, and partner companies pay a fee to Opera every time a user utilizes the integrated search or shopping bar. Opera cooperates with a few select partners it feels can contribute value to its product and users. Deals with companies like Google, Fast, Lycos, InfoSeek, Yahoo, Amazon, and eBay are showing constant growth in revenues for Opera.
Rendering engine as a separate product
Opera delivers a full-featured, embeddable version of its desktop browser that can be integrated into a wide range of applications. Adobe and Macromedia are important partners in this segment.
Opera Web Mail
Opera provides a free and a pay service Webmail. When users pay for the premium service, Opera splits the revenue with Outblaze, the company that operates the service.