Wired News meldt dat SpectraDisc een speciale coating in ontwikkeling heeft waarmee DVD's van een 'houdbaarheids datum' voorzien kunnen worden. Het idee achter deze zelf-eliminerende DVD's is in feite gelijk aan de nu dode Divx standaard en kan bijvoorbeeld gebruikt worden bij de verhuur van DVD's: na 2 dagen rotten de schijfjes vanzelf kapot, terugbrengen is niet nodig (maw: hoe veroorzaken we nog meer troep?):
Spectra Science won't say exactly how its technology works, just that the chemical reaction is similar to how litmus paper works. Once the disc is put in the player and is hit by the DVD laser, it starts a process that eventually turns the disc blue, and blocks the DVD player's ability to read the disc.
Like Divx, it will be aimed at the renter market for people who want to simply rent and not worry about returning the disc. But SpectraDisc thinks it will avoid the disaster that was Divx.
"We think it gets around what killed Divx," said Nabil Lawandy, Specra Science's CEO. "There's no phone line, no credit card transaction, no special player needed, and no Big Brother element to it."
Digital Video Express, the joint effort between Circuit City and a Los Angeles entertainment law firm, launched the Divx format in September 1998 to almost universal criticism. Divx discs required a separate player that cost around $100 more than DVD players and needed a phone line hook-up, two facets that home theater enthusiasts hated.