Hans schrijft: "Het ziet er naar uit dat Warner overstapt naar de streaming services van MicroSoft nadat er oorlog is ontstaan tussen Warner en RealNetworks over reclame en merkgezeur. Een beetje jammere ontwikkeling, gezien het feit dat MS nu ook op die markt een greep begint te krijgen.":
RealNetworks has lost a high-profile Hollywood deal after becoming embroiled in a bitter dispute with Warner Bros. over Webcast branding, sources say, opening the door to rival Microsoft in the process.
RealNetworks, by far the leader in streaming video and audio on the Web, had been in negotiations with Warner Bros. to Webcast the Drew Carey Show simultaneously with an airing of the TV program on ABC. The two companies had also discussed the use of RealNetworks technology and distribution channels for Metallica's "S&M" album.
Warner representatives said those talks collapsed, leading the company to turn to Microsoft's streaming technologies instead. Details of the dispute were not disclosed, but studio executives said they involved brash demands by RealNetworks to promote its brand.
The loss of the deal to archrival Microsoft is a clear blow to RealNetworks, particularly as industry figures show that the software giant may be gaining ground in the digital media market. Moreover, the fallout with a major Hollywood studio could bode ill for future deals in an industry that is infamous for exacting revenge.
"We're totally at war with RealNetworks," one Warner executive declared.