Guillemot interview over Hercules overname

GA-Source heeft een interview gepost met Helen Bougas, communications manager van Guillemot. Uiteraard werd er gesproken over de overname van Hercules, die gisteren door Guillemot werd aangekondigd:

Q: What is the first Hercules branded product that Guillemot plans to ship?

A: Once again, at this time, this is very hard to say. But a statement will follow shortly.

Q: How does Guillemot intend to market 2 separate brand names given that Hercules and Guillemot were previously competing in the graphics product marketplace?

A: Guillemot plans to start a separate graphics division under the Hercules name. As you know Hercules was established in 1982 and can be credited with starting the PC graphics add-in board business. It is this strong brand name especially among mainstream audiences that we would like to establish for ourselves worldwide.

Check Gamer's Alliance voor het complete interview.

Door Femme Taken

UX Designer

30-10-1999 • 17:29

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Bron: GA-Source

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