In navolging van Steve en IBM gaat ook Compaq handelen in gekleurd kunststof. Michael Capellas, Compaq's nieuwe CEO, heeft z'n onderdanen opgelegd dat zij voortaan coole produkten moeten maken...
Taking a cue from Apple's success with the iMac and Sony's with its Vaio portables, Compaq will unveil two new products today--the Presario 3500 slimline PC and ultra-portable Presario 305 notebook-- that emphasize color and design, as well as a new desktop that incorporates the 700-MHz Athlon from AMD.
Compaq's shift toward style, which comes down as an edict from new CEO Michael Capellas, underscores a booming trend among PC manufacturers to give their products distinctive personalities through size, shape, and hue--rather than simply beat each other up over performance and price.
"It's come down from our new CEO Michael Capellas that we must make cool products, with passion behind them, and connection to the Internet," said Trey Litel, Compaq's marketing manager of Internet services for U.S. consumer products.
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