Will Intel kill AMD?

ZDNet UK heeft een artikel waarin bovenstaand onderwerp wordt geanalyseerd. Hier heb je een paar snippers:

But Burman believes strong competition will continue in the market and that Intel is not yet in a position to eliminate its rival. He concedes that AMD hasn't got the muscle to damage Intel in a significant way and that Intel is far from "quaking in its boots", despite losing the all important speed advantage.

[...] One industry observer suggested AMD would only be able to sustain the pressure of successive price cuts for as long as Intel allowed it to play in a market place Intel regards as its own. Undoubtedly, Intel is considerably better-positioned to take the substantial financial hit that follows hefty price cuts. The strategy of cutting margins for a long-term fight is more suited to Intel. More price cuts make Intel look good. Burman explained: "It's the old story of marketing over technology in some ways. Intel is fortunate to be in the strange position of making components that are more famous than the boxes surrounding them." "It's not a one-horse race," he concluded.

Door Femme Taken

UX Designer

26-08-1999 • 18:06

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Bron: ZDNet UK

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