Aarghh, Microsoft is everywhere. Rioport kan de verleiding niet weerstaan en laat zich pakken door Microsoft:
RioPort Inc., a wholly owned subsidiary of Diamond Multimedia Systems, Inc. (Nasdaq: DIMD - news), and Microsoft Corp. (Nasdaq: MSFT - news) today announced a broad relationship in which RioPort will incorporate support for Microsoft® Windows® Media Audio, a key feature of its Windows Media(TM) Technologies, in future Rio-brand digital audio players. Windows Media Audio (WMA) offers exceptional audio quality as well as digital rights management and content protection. RioPort and Microsoft will collaborate on the development of secure technology - Windows Media Management Services for the transfer of digital music between PCs and Rio-compatible players. In addition, the two companies will work together to provide easy access to downloadable audio content from their respective portal sites, www.WindowsMedia.com and www.RioPort.com.
``We are tremendously excited about working with Microsoft to support Windows Media Audio on future Rio-brand digital audio player designs,'' said David Watkins, president of RioPort Inc. ``The small size of Windows Media Audio files means consumers can fit more high fidelity digital audio content on their Rio players, and the Windows Media digital rights management system will encourage content providers to continually make more of their audio catalogs available in the WMA format.''
Future Rio players will support the Windows Media Audio format. WMA files are half the size of standard MP3 tracks while offering superior quality to larger MP3 files. Consumers who use Windows Media Audio will be able to store twice the amount of audio content on the new Rio players and still enjoy a high-quality listening experience.
``We're thrilled that RioPort has chosen to integrate Windows Media Audio technology into its next-generation Rio-brand players,'' said Anthony Bay, general manager, Streaming Media Division, Microsoft. ``Working together, RioPort and Microsoft will deliver to our mutual customers the best digital audio experience on the PC and on portable digital audio devices.''
RioPort is the first company to work with Microsoft on its Windows Media Management Services and related application services. Windows Media Management Services will enable software applications and peripheral devices, such as RioPort's line of Rio portable digital audio players, to seamlessly and securely transfer content. Windows Media Management Services will address the means by which protected content is moved from Windows-based systems to personal devices in accordance with SDMI recommendations and requirements. Microsoft, RioPort and other development partners will help further define and evolve Windows Media Management Services.
Wired News heeft trouwens ook nog een artikel over RioPort.