AVault heeft een artikeltje gepost over de mogelijkheid dat Aureal, in navolging van 3dfx en Diamond/S3 nu ook zelf (geluids)kaarten gaat bakken.
Is Safir implying that Aureal is closing in on becoming a direct-to-retail provider? He did everything but confirm it is a done deal, saying, “I wouldn’t want to officially announce anything prematurely, but you can deduce what our plans are from current industry trends. Companies such as 3dfx are going right to consumer, and we are not oblivious to this trend. We have been closely analyzing our position in this business and what we might be able to do to bring the best possible audio technology to consumers at the best possible price.” Will this involve a similar merger with a company that has strong production and distribution muscles? Safir would not say.
In other words, the S3 and Diamond announcement does not alter Aureal’s plans. To be sure, the company is poised to move in this direction given its significant investment in brand equity with its Vortex line. Even the recent name change from Aureal Semiconductor to Aureal, Inc., points to this change in a roundabout way. Aureal is no longer just a semiconductor company, and has not been for some time. Companies must be prepared to react on a dime to the constantly changing and competitive high-technology climate, and Aureal, along with Creative Labs and its EAX technology, is a frontrunner in its field. Suffice to say, we are watching, or perhaps we should say listening, for the inevitable official word.
Check the Adrenaline Vault voor het volledige artikel.