Phoenix heeft duivelse plannen met hun BIOS zachtwaar: ze willen er banners in gaan verstoppen. Moet je dit nieuwsbericht bij ZDNet lezen:
Phoenix Technologies Ltd., whose software is used in booting up most personal computers, plans to let Internet companies use that technology to pitch services directly to PC users.The San Jose, Calif., company's move, to be announced Monday, could further complicate the question of who controls the PC start-up process. Microsoft Corp. (Nasdaq:MSFT) and PC makers have sometimes squabbled over rights to display messages and custom software, and Microsoft's contract restrictions are an issue in the current antitrust trial of the software giant.
Trying to find a new revenue source, Phoenix said it plans to modify future versions of its software to let Internet companies offer their services, without having to strike deals with Microsoft or PC manufacturers. For instance, an Internet-service provider such as America Online Inc. (NYSE:AOL) could theoretically put its sign up icon directly on the desktop of any PC that uses the Phoenix start-up software.
Phoenix officials said AOL and several other major Internet companies, including Yahoo! Inc. (Nasdaq:YHOO) , CNET Inc. (Nasdaq:CNWK) , and Excite@Home Corp. (Nasdaq:ATHM), have already agreed to use the new technology. In exchange, Phoenix will receive a share of the revenue generated by customers who sign up for Internet services using its technology.
Ik weet niet of je daar nou echt blij mee moet zijn. Er is een wezenlijk verschil met bijv. advertenties op een website (arme webmasters die zich de pleuris werken en mbv banners hun site financieren). Een BIOS daarentegen is toch wel erg 'lege' content. Gelukkig hebben de meeste mobo's een BIOS van Award 
.
