ZDNet schrijft in dit artikel dat AMD extra aandacht gaat besteden om meer marktaandeel te winnen in de zakelijke PC-markt. Hoewel de chipbakker in de consumentenmarkt het afgelopen jaar erg populair is geworden is Intel in het zakelijke segment nog steeds oppermachtig. Voor AMD is het erg belangrijk om daar ook voet aan de grond te krijgen aangezien wereldwijd die zakelijke markt goed is voor 60 procent van de verkopen. Om dit te bewerkstelligen zal AMD de productie flink moeten opvoeren en een geschikt platform voor zakelijke gebruikers moeten kunnen aanbieden:
After grabbing a larger share of the personal-computer market, Advanced Micro Devices is next aiming to take on rival Intel in the all-important corporate PC market.
The issue of volume is especially important in the corporate market, where 61 million units are sold each year. "The biggest challenge [for AMD] is volume," Kay says. AMD will ship about 25 million processors this year, almost all of which will go into the consumer market. The company says it is ramping up production and expects to have enough capacity to handle a 30% world-wide market share.
Still, analysts say AMD must show it has a stable platform of chips that a corporate customer can have confidence in for more than a year. Part of the problem has been that AMD has changed its chip set -- the surrounding components that help run the PC -- or the packaging of its processors too frequently. (And while AMD says it has an 18-month plan of products that shows stability, the company doesn't make its own chip sets, which makes it riskier.) Intel makes many of its own chip sets and motherboards, the main circuit board in a PC. Business users appreciate being able to manage their PCs easily across an organization of thousands of users by using standardized parts.
"It's those two things -- stability and manageability -- that will make or break AMD in the corporate market," Gartner's Knox says.
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