EBNews.com heeft een nieuwsbericht over plannen van Creative Labs om toe te treden tot de markt van mainboard fabrikanten. Diamond deed een paar maand geleden hetzelfde:
Creative's U.S. subsidiary, Creative Labs Inc., is advertising for a "motherboard brand manager" to manage the "profit and loss of motherboard stand-alone and motherboard kit business for the Americas," according to a job description posted on the web site of Creative Labs, Milpitas, Calif. The job involves developing a product roadmap and pricing strategy.
A spokesman for the company said a motherboard product was "one of these things we're looking into," but that he didn't expect a motherboard division would represent a very significant part of Creative's revenue even if a motherboard division was formed.