The Register meldt in dit bericht dat Apple een partij DVD hardware gaat kopen van C-Cube. De chips moeten zorgen voor hardware DVD decoding Ún encoding. Apple promote ook al de DVD-RAM drives in haar computers, FireWire (iLink / IEEE1394) DV aansluitingen en DV software. Misschien komt er nu een Apple die allerlei videobewerkingstaken in zich kan verenigen...
Apple is certainly pushing desktop video hard, but editing movies on your Mac is only part of the process - you also need to store then, ideally in a way that allows others to view the results too. Home movies wouldn't be home movies, if you couldn't torture a captive audience of neighbours with the things.
Apple's support for FireWire and offering Final Cut/iMovie only provides the basis for half a modern consumer digital video system. DVD authoring and encoding tools will turn it into a mature product.
And not just for consumers, but professionals too. Apple's recently announced partnership with Matrox over the latter's Final Cut-oriented RTMac real-time desktop video input, editing and output card, plus its work with Pinnacle to develop the Targa Cine, a high-end uncompressed video solution, shows the company working hard to get the Mac back into markets that its waning relations with Avid have allowed it to slip out of.