Sony has jumped into the portable MP3 player scene today with the announcement of the VAIO Music Clip-a two-ounce wonder that oddly enough resembles the memory-erasing device used in the movie, "Men in Black". And speaking of memory, this sleek cylindrical Music Clip comes packed with 64MB of built-in flash memory, which holds up to 120 minutes of music when compressed in Sony's new ATRAC3 66kps audio format.
Just like Microsoft and AT&T, Sony is pushing to create a new secure online music standard to take the place of MP3. But while promoting their new audio standard Sony is still acutely aware of the proliferation of MP3's. The Music Clip sports a programmable decoding engine that plays MP3's and can be upgraded to play new formats such as files compressed through Microsoft's WMA. The Music Clip sports a USB port for rapid file transfers and is powered by a single AA battery that yields five hours of continuous playback. It will be on store shelves early next year in metallic silver or basic black stylings.