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Mikroschoft prijsstrategie

Door , 0 reacties, bron: TheRegister •

Nog was leuke info van The Register over de rechtszaak tegen Mikroschoft, over het belachelijke prijsbeleid van meneer Bill:

We thought we would take a trip along memory lane to show that the truth is somewhat different, and that Microsoft uses price competition to freeze out competitors to its monopoly.

In 1981-1982, MS-DOS was priced at about $2-$5, to establish market share. By 1988, the price had become $25-$28, in contrast to price trends for similar products such as ROM BIOS which remained less than $5 and decreased in price, because there were several suppliers. When Digital Research's DR-DOS entered the market, MS-DOS prices dropped to $3-$18 where Microsoft was competing with DR-DOS.

In the case of operating system software, competition does not keep prices at reasonable levels. Microsoft's pricing policy is directed at eliminating competitors by predatory pricing, and then subsequently to abuse its dominant position by increasing prices. Microsoft is prepared to reduce its prices to a level that is below cost, in order to compete with any software developer. One example was seen in Microsoft's un-hooking practices, to persuade OEMs to stop selling PCs with DR-DOS. Price was not an obstacle when it came to unhooking an OEM who had contracted to use DR-DOS.

Door Femme Taken

Architect

13-01-1999 • 12:54

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Bron: TheRegister

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