Data & Insights Lead

Data & Insights Lead

For You Agency • Full-time • Amsterdam • 5h geleden

Opleidingsniveau: HBO

Carrièreniveau: Ervaren (> 2 jaar)

The Data & Insights Lead plays a key role in strengthening For You Agency's social-first strategies by turning data into actionable insights.

This new role combines hands-on analytics with strategic ownership and is designed to grow into a team lead position over time.

You will use data to inform decision-making, optimise content and campaign performance, and improve client outcomes, while gradually building the foundations of a scalable data & insights proposition to fuel growth and innovation.

Responsibilities

• Data Strategy Insights:
• Use data to support and improve content, community and brand strategies
• Work closely with the brand partnerships team to integrate insights into client strategies
• Focus on measurable outcomes and continuous optimization
• Dashboard Creation and Reporting:
• Build, maintain and improve dashboards using tools such as Meltwater
• Provide clear performance tracking and insights
• Define KPIs and reporting frameworks
• Insights Generation:
• Analyse social, content and campaign data to generate actionable insights
• Translate data into clear recommendations for clients and internal teams
• Provide insights for our For You Academy, Culture Reports and Masterclasses
• Platform Analytics and Partnerships:
• Build and maintain strong relationships with TikTok, Meta and YT
• Utilize advanced analytics tools and insights.
• Drive Partnerships and innovation
• Data-Driven Content:
• Integrate insights into content creation and community management processes
• Help build a distinctive KPI and insights approach
• Improve tooling, workflows and automation where relevant

Requirements

• 4-5 years of experience in a data, analytics or insights role , preferably within a social/digital agency;
• Strong knowledge of digital marketing and social media;
• Proven experience with dashboarding;
• Hands-on experience with paid social advertising platforms, especially TikTok and Meta;
• Strong analytical skills with the ability to turn data into actionable insights;
• Strategic mindset with a hands-on approach;
• Client-focused, comfortable presenting data insights and strategic recommendations effectively;
• Ambition to grow into a team lead role over time;
• A team player, proactive, well-organised and comfortable working independently

What's in it for you

• Pension Plan
• 28 vacation days
• Day off on your birthday (or other to choose)
• A young, motivated and welcoming team
• Apple work laptop and phone
• Fun team activities
• A beautiful brand new office, around the corner of Westerpark

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