In deze editie van Investor Insight kijkt GA-Source naar de 3D kaarten industrie. In het artikel lullen ze wat over de toekomst en hoe al de nieuwe technologieŽn in games moeten worden gestopt. Check het artikel hier.
Card manufacturers have grasped the situation; they have developed strategies to secure cash flow. The big players such as Nvidia and 3DFX know that their new generation products will not be able to sell vast amounts at once. A good strategy has been taken by most actors where they increase the marketing of their present generation cards and lower their price. Building a broad customer base for mid range games while reaping the last profits from their "old" products. If publishers segment the market and divide it into the three parts mentioned above, this will of course ensure a longer life cycle for the present range of cards and thus adding more value to these companies. The high end cards will sell well but this only when the division is made and the developers take full advantage of the features that the new cards enable. There is no middle ground here if you want to make a real profit. The smart 3d card manufacturer will try to force the publishers into this move of division and I hope they succeed for the better of their stocks and customers. Publishers must accept that it is the 3D card manufacturers who are in real power; they are a step ahead and will govern this industry until the CPU manufacturers come up with a way to sidestep the 3d cards.