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iWelcome · Standplaats: Amersfoort · 8 augustus 2020

<img alt="" src="" style="display:none;"> iWelcome Logo


Product Marketeer

Location: Amersfoort / Home office

About the role
We are among the leaders in the industry, boasting almost a decade of translating vision and innovation into a leading Identity SaaS product. We have constantly been at the forefront of the Identity market, and we add new capabilities to our platform constantly.
Yet, we do have a challenge and like you to take that forward: bring, swing and spin iWelcome (also) beyond the features and functionality. We like you to tune our "coffee" product message into "Nespresso" propositions by adding storytelling over an excellent product.
Our product marketeer owns our stories and articulates product features in clear propositions and messaging: from the why, what and for whom to the how we differentiate. You build and communicate our various value propositions, and you steer our message directly into the heart and mind of our target audiences. You work with one foot inhouse, and you resonate intensively with product management, (pre-)sales, customer success and all customer-facing staff in professional services and operations. With your other foot, you follow the market, hands-on by talking to customers, partners, analysts and industry experts and more remotely you follow what competition is up to.
We expect the Product Marketeer to join our product management department as a spokesperson around product and propositions in analyst briefings and at conferences. The role is hands-on, which entails being responsible for (co-)developing most content or actively monitoring that the right content is produced by other members of the iWelcome team or its ecosystem.
You will lead the marketing team and direct our online marketeers and graphic designer to ensure our online messaging reaches the right people with the right messaging and drive a funnel marketing qualified leads for our sales department. As we value product marketing key for iWelcome, you report directly into the CEO.

Key Responsibilities

The role will include:

  • Creation of value propositions and storytelling;
  • Creation of sales enablement materials and messaging to support sales, customer success and our partners;
  • Creation of online message content for social, website and microsites, emailing's etc.;
  • Localisation of product marketing materials or messaging as required;
  • Updating and maintaining our sales enablement kits;
  • Attending and (re-)presenting at events;
  • Becoming a product evangelist and support other teams with their enquiries;
  • Content gathering and development from internal and external sources (partners, analysts, industry experts, competitor research, etc.);
  • Leveraging content to drive market awareness and amplify our message;
  • Managing an energetic and young marketing team of dedicated professionals.

Required skills, experience

You may qualify for this role when you:

  • Are seasoned in your profession and thus have 5+ years proven track record in B2B product marketing in the identity, marketing or consumer-facing software industry
  • Understand how product marketing and online marketing support a B2B SaaS business;
  • Have a Bachelor's or Master's degree, but most importantly the ability to distil complex information and present it succinctly;
  • Have knowledge of- and affinity with business value creation and the ability to simplify complex technical information to the non-technical digital audience;
  • Produce content intelligently, at high speed and with a good eye for details;
  • Understand Identity & Access Management, IT Security, Privacy Principles, User & Interaction Experience;
  • Have high levels of interpersonal skills as you will act as liaison with senior people and teams both internally and externally;
  • Have a flexible mindset to be able to promote and message to new (as yet unidentified) market areas;
  • Feel comfortable presenting to customers as well as at events / seminars and in general act as an advocate for all what we do;
  • Are comfortable in a dynamic environment such as iWelcome and hence do not fancy a 9-5 job;
  • Are a fluent speaker and writer in English.

The type of person we are looking for:

  • Is a problem solver, has a can-do mentality and presents pragmatic solutions having overseen all angles
  • Has the ability to tell and write compelling content to illustrate our propositions;
  • Has a hunger for success - You'll be ambitious and proud of your achievements for the company;
  • Positivity - You've got the charisma, but not the ego, to make a good impression
  • A pro-active nature - You're a self-starter who doesn't need much guidance, who can think fast is on his or her feet and is ready to pivot when required
  • Start-up attitude - You're comfortable in a rapidly changing environment, working with limited resources, and delivering high-quality work at the speed which is necessary for successful business growth, you dream of getting things done, not of 8 hours between 9 and 5;
  • Curiosity - You're interested in learning more about the industry and show an outstanding curiosity towards the client base, partners, analyst and any other person in our ecosystem;
  • Is a team player.

What we have to offer

This is an exceptional opportunity for a Product Marketeer who wants to play Champions League. You'll be working with a talented group of people at one of the few technology 'scale up' companies in The Netherlands and the only real European Identity Management vendor in a US-vendor based landscape. You can build upon unique reputation among industry analysts and flagship customers across Europe.

We design, build, sell and operate the cornerstone for any digital strategy, an innovative digital Identity and Access Management cloud platform. We have our HQ centrally located in Amersfoort, The Netherlands, with our engineering centre in Cluj-Napoca (Romania). You will lead the marketing team and report directly into the CEO.

We have vision, know what we want and every day, we strive for worldwide impact in the market of digital identities. We expect the same from our colleagues, so we make sure we provide everyone with the best possible working environment and actively support personal and career development.

And naturally we offer a full package reflecting your contribution to iWelcome!

When applying , please provide a detailed resume & cover letter to

More information:

About iWelcome

iWelcome is Europe's #1 cloud Identity platform. We give organisations in finance and other selected industries the agility and speed to provide their consumers and business partners secure & seamless access across portals, apps and things. Trusted identities and easy access are the corner stone in any winning digital strategy; with iWelcome's cloud service that's all being taken care off. Born and headquartered in Europe, iWelcome provides features such as Flexible Onboarding, Identity Validation, Consent Management, GDPR support, MFA and Delegation. All of this provided via multi-branded-UI and API's, making iWelcome one of the most flexible CIAM solutions on the market. Analysts like Gartner and KuppingerCole have been recognising iWelcome as a worldwide Product Leader with "Excellence" ratings since 2014. On top of that, iWelcome is the largest certified supplier for the Dutch government ID 'eHerkenning', notified under eIDAS.

When applying, please send a detailed resume and cover letter to

More information:

Product Marketeer

Meld Misbruik


Standplaats: Amersfoort

8 augustus 2020

Vacature kenmerken

Commercieel / Verkoop
product marketeer
1 - 40 uur per week
Soesterweg, Amersfoort

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