Bij AnandTech is een interview verschenen met Richard Brown, VIA's Director of Marketing. Er worden 12 vragen gesteld en beantwoord, voornamelijk over de Hammer processor familie van AMD en de VIA Platform Solutions Division. Zo kunnen we in het interview lezen wat VIA?s visie is op de onboard geheugencontroller van de Hammer processor en wat het doel is van VIA?s PSD naast het verkopen van P4X266 plankjes. Daarnaast worden enkele vragen gesteld over de Pentium 4 licentie kwestie en de warmteproductie van sommige processors:
Q: With VIA's experience regarding particularly cool running microprocessors, what are your thoughts on AMD's approach to coping with heat emergencies (such as a heatsink falling off or a fan stopping) versus Intel's? AMD has recently been comparing the thermal protection abilities of the Athlon XP to those of the Pentium 4, especially to their OEM customers but do you feel this is a valid comparison? We know that AMD has the performance superiority but what about when it comes to thermal protection? What about the C3? How would it react in a currently shipping motherboard to a heatsink falling off?
A: As processor clock speeds continue to increase, so too will thermal issues. And the industry as a whole is facing huge challenges in resolving them. That's why it's a pretty good time to be in the heatsink and cooler business! We have created our own video to show what happens when the heatsink is removed from the Ezra VIA C3 800MHz processor: it just keeps on running!